Articles

On clickbait, attention, and reading the internet

Long-form writing from the team behind For Clicks Sake. Practical media-literacy notes, occasional explainers about the news industry, and the odd peek behind the curtain at how the game gets made.

Behind the scenes·8 min read

Inside the curation pipeline: how a headline gets into the game

From RSS feed to playable round in roughly two minutes of human time. A look at how we keep the content honest.

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Tips·5 min read

Five quick rules for not getting fooled by online news

A short, practical checklist for separating signal from noise in your feed, distilled from a few thousand player guesses.

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Industry·7 min read

Why vague headlines win: an attention economy primer

Editors don’t write misleading headlines because they enjoy lying. They write them because the metrics reward it. Here’s how the incentives actually work.

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Media literacy·6 min read

The anatomy of a clickbait headline

Five mechanical tricks that turn an ordinary news story into a click magnet — and what to watch for once you know them.

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